In the bustling world of entrepreneurship, marketing is the fuel that propels small businesses forward. But with limited resources and time constraints, finding effective strategies can be challenging. However, fear not! We have put together five actionable marketing tips to give your small business the boost it needs this week.
Harness the Power of Being Social on Social Media
Social media isn’t just a platform for posting pretty pictures or witty captions; it’s a dynamic tool for engaging with your audience, so start talking! Commit this week to ramping up your social media presence by actually interacting with your followers. It’s really as easy as responding to comments, and initiate conversations on other people’s pages. Also, giving other small businesses a follow and DMing them to share valuable content or give a compliment goes a long way.
Offer a High-Value Freebie for Download
Offering downloadable freebies is a powerful strategy to attract and engage your target audience while building your email list. When creating your freebee ask yourself: what problems are my customers facing? What solutions are they seeking? Tailor your freebie to address these pain points directly. Whether it’s an e-book, checklist, template, or mini-course, make it informative, practical, and actionable. Your freebie should provide tangible benefits and solutions that resonate.
Incorporate Calls to Action (CTAs) in Everything You Do
Don’t forget to include strategically placed calls to action in all your efforts this week. You have to encourage your customers to take the next step and you have to guide them directly there. The easier it is for them to hit the ‘purchase’ button, the better. CTAs help guide your audience towards further interaction with your brand and share with them offerings, services or products that can help them.
Pro tip: Keep your CTAs short and sweet. Don’t hit your audience with too many offerings at once. For example, try creating engaging and educational social media content this week with just one CTA attached. If you’re a baker, maybe your focus this week is to get folks to sign up for your next sourdough making workshop. It’s okay to be obvious about how you want your audience to interact with you. Push that ‘buy now’ button all week long on your social channels and see where you net out by the weekend.
Leverage Email Marketing Campaigns
Please. Stop. Sleeping. On. Emails! Email marketing remains one of the most effective tools in a marketer’s arsenal, delivering impressive returns on investment (ROI) when executed correctly. Try sending out an email this week segmented to your email list of past purchasers to deliver personalized content that resonates with this type of subscriber. Craft a compelling subject line and content that entices these folks to open, read, and take action. This is an easier group of people to email because they have already interacted with your brand and were intrigued enough to purchase. They want to hear from you! Email marketing can nurture leads and drive conversions, but it can’t work for you if you don’t work it. Don’t know where to start? We recommend MailChimp as an email platform – it’s the one we use!
Highlight Reviews and Testimonials
For small businesses there is nothing better than sharing a story of a satisfied customer. Encourage folks to leave positive reviews on your Facebook page or Google, as they can significantly impact your local search rankings, plus it showcases the incredible work you do. Additionally, consider creating locally-focused content around your customers.
Do you have a local that is a regular in your bakery? Ask if you can take a quick video of them sharing their testimonial and picking up their usual order. Or do you work with another local small business that supplies you with eggs or milk? Share content that shout-outs them out for their continued collaboration. Boasting a little positivity about your business will help you to stand out in a crowded digital landscape and attract nearby customers.
Implementing these five marketing tips can give your small business a significant boost in a short amount of time. Did you feel this blog post gave you some great insights and want more? Check out how our Girl Bosses have boosted their numbers by implementing more of our marketing strategies.
So, roll up your sleeves, dive in, and watch your business thrive this week and beyond!
